Apr 4, 2022 | Business Law, Intellectual Property
Registering a trademark confers far more benefits than registering a business name, company name or domain name. Marketing is an important business tool, and a registered trade mark is crucial in allowing you to protect any value or credibility which you have built on your brand. What is a trade mark? A trade mark identifies... Read More
Mar 26, 2022 | Intellectual Property
Trade marks on the Grill The famous Australian burger chain known as Grill’d released a contentious advertising campaign to promote its healthy fried chicken (“HFC”) burger range. This case highlights the way in which slogans derivative of a competitor can be legally used. Grill’d used their ad to attack the quality of KFC’s burgers, highlighting... Read More
Mar 10, 2022 | Intellectual Property
Intellectual property refers to the intangible assets which constitute proprietary knowledge in the form of patents, trade marks, designs, confidential information and more. Intellectual property is a valuable asset in this digital age, bearing numerous exclusive rights which are protected from infringement by various federal laws such as the Trade Marks Act 1995 (Cth) and... Read More
Jan 10, 2022 | Intellectual Property
Intellectual property (IP) is the ownership of ideas, designs, names or logos. IP can be a valuable business asset, and allows you to take enforcement action for a breach of your rights easily. In this article we provide an overview of the different types of Intellectual Property and look at the basics for protecting your... Read More
