Creating a brand name is almost half way towards establishing your company or your product. But getting there involves creative thinking. So, take your time, get yourself a big cup of coffee and put your thinking cap on. It can be fun. The first step is to pinpoint your strengths. Why are you the best and what do you deliver that is unique? Then, consider the customers you are targeting and what they value the most. Is it social responsibility, authenticity or customisation? Then, think about how you can best express these values effectively through words or a logo.

Here are the three best ways to create a brand name/logo:

1. Take inspiration from everywhere. Write down the first few ideas that come to mind when you think about your business’ service, product and personality; try using symbols, metaphors and word variations.

2. Make your brand name memorable. If it sounds like something else, it is not going to be strong in the marketplace.

3. Make sure it matches your company’s vision.

With these three goals in mind, start mixing letters and words so that it can be pronounced properly and sounds in a way that reflects your goods or services.

Write down the name you are happy with. It will be your mate for a long time from now on and may earn you a fortune!